The UX Checklist We Follow for Every Web Project at DreamsLab

Creating a beautiful website is only half the battle. At DreamsLab, we believe the real power of a digital experience lies in its usability—the way it guides, supports, and delights users from the first click to conversion. That’s where UX (User Experience) design comes in.

Great UX is invisible. It’s not about flashy animations or trendy layouts. It’s about clarity, speed, ease of use, and trust. It’s the reason someone stays on your site, engages with your content, and ultimately becomes a customer.

At DreamsLab, we’ve refined our UX process through years of designing websites for startups, e-commerce brands, B2B services, and everything in between. This blog reveals the UX checklist we follow for every web project, ensuring every website we launch delivers function and form in equal measure.

What Is UX Design, Really?

UX design is the process of creating websites that are easy to use, intuitive, and tailored to user needs. It includes everything from navigation and layout to page load times, readability, mobile responsiveness, and emotional engagement.

In short: UX is how a person feels when using your site. If you’re frustrating or confusing your users, your design is failing—no matter how beautiful it looks.

Why UX Is the Foundation of Every Web Project

Before we dive into the checklist, it’s important to understand why UX is so essential:

• Better engagement: Good UX keeps users on your site longer.
• Higher conversion rates: Clear paths and intuitive actions increase sales, leads, or sign-ups.
• Improved SEO: Google prioritizes user-friendly websites.
• Reduced bounce rates: A smooth experience gives users fewer reasons to leave.
• Stronger brand perception: UX communicates professionalism and builds trust.

Now, let’s get into the core checklist that drives every web project at DreamsLab.

✅ The UX Checklist We Follow at DreamsLab

We break our UX design process into six key stages, each with its own critical checkpoints:

1. Discovery & Strategy

Before we design anything, we get crystal clear on who we’re designing for and what success looks like.

🎯 Checklist:

• Define business goals
• Identify user personas
• Map the customer journey
• Set primary and secondary CTAs
• Conduct competitive UX analysis
• Audit existing site (if applicable)

💡 Why it matters:
You can’t design a great experience without understanding your users and your business. Strategy always comes before style.

2. Structure & Information Architecture

Once the strategy is clear, we move into organizing the content in a way that’s intuitive and easy to navigate.

🗂 Checklist:

• Create a sitemap
• Define content hierarchy
• Use clear and logical page naming
• Plan navigation menu
• Plan footer with essential links

💡 Why it matters:
Even the best content fails if users can’t find it. Structure is the skeleton of great UX.

3. Wireframing & Layout

This is where we start visualizing the experience, focusing on layout, flow, and function—without distractions like color or images.

📐 Checklist:

• Design mobile-first wireframes
• Keep layouts clean and focused
• Create visual hierarchy
• Place CTAs prominently
• Minimize cognitive load
• Test wireframes with real users (if possible)

💡 Why it matters:
Wireframes are where usability is born. Great UX isn’t painted on later—it’s built into the structure.

4. Interface & Visual Design

With the blueprint in place, we bring the site to life with branding, typography, color, and imagery—all while keeping usability front and center.

🎨 Checklist:

• Use consistent branding
• Prioritize readability
• Design accessible color schemes
• Create responsive layouts
• Optimize for visual hierarchy
• Design button states (hover, active, disabled)
• Use real content when possible

💡 Why it matters:
Visual design isn’t just about beauty—it’s about clarity, trust, and emotional connection.

5. Development & Interaction

Once the design is approved, we hand it off to developers—or code it in-house—ensuring every UX element is implemented with precision.

🧩 Checklist:

• Build with speed in mind
• Ensure responsive functionality
• Add meaningful micro-interactions
• Implement keyboard accessibility
• Use semantic HTML
• Test all forms and CTAs
• Add alt tags for all images

💡 Why it matters:
Execution is everything. The best UX designs fall flat if they’re not built to perform.

6. Testing, Launch & Optimization

Before going live, we rigorously test the site to ensure it’s flawless, fast, and functional—then continue refining after launch.

🚀 Checklist:

• Run usability tests
• Perform accessibility audits
• Conduct performance testing
• Check SEO fundamentals
• QA all browsers/devices
• Set up heatmaps and analytics
• Plan for ongoing improvements

💡 Why it matters:
No website is perfect on day one. Testing and iteration turn good UX into great UX over time.

Bonus: UX Principles We Live By

Beyond our checklist, here are a few principles that guide every UX decision we make at DreamsLab:

• Clarity > Cleverness — Users should never have to guess.
• Less is more — Reduce clutter and friction. Simplicity wins.
• Design for emotion — UX isn’t just functional—it’s how you make users feel.
• Every click counts — Guide users purposefully. Never waste their time.
• Test early and often — Feedback is fuel. Use it.

Final Thoughts

At DreamsLab, we believe that every website should work as beautifully as it looks. Following this UX checklist on every project helps us deliver websites that don’t just win awards—they win users.

If you’re planning a new site or considering a redesign, ask yourself:
Is my site easy to use? Does it guide users to take action? Does it feel intuitive?

If the answer isn’t a confident “yes,” it might be time to rethink your UX approach.

And if you need a partner to help you get it right—we’re here for that.